About this course:
In the era of disruptive innovation large, established companies are feeling the pressure to discover new ways to grow and innovate.
Smaller companies are known to be quick and agile when bringing new ideas to market, whereas larger companies often struggle to do this.
The Corporate Entrepreneur helps you take an idea and develop it, evaluate it, communicate it, and find the tools to execute on it to create a new business venture inside existing organization.
What you will learn:
Learn how to unlock your entrepreneurial potential to start new ventures
Elements of and requirements for successful entrepreneurship in organizations.
Challenges of making an established company entrepreneurial
Making corporations more entrepreneurial and innovative: How to acquire, employ, manage innovation
BECOMING A CORPORATE ENTREPRENEUR
Developing an entrepreneurial skill set. How to become more entrepreneurial?
What challenges will you face?
Entrepreneurship and Innovation: From Idea to Opportunity
IDEATION: HOW TO FIND GREAT IDEAS
Accelerating Idea Generation. Tools for inventory of potential ideas
Presenting your idea. How to frame and present new business ventures, what makes them attractive to various corporate audiences
Digital assets & Intellectual property
HOW TO DEVELOP AN IDEA INTO BUSINESS
Identifying target audience
Customer insight and solution hypothesis
Creating an action plan for in-market experiences
Identifying entry strategy
Know how to fail smart
Pivot & win
ACCELERATING YOUR NEW VENTURE
Executing new projects
Internal stakeholders. Navigating the corporate environment
How to start something radically different without "getting yourself killed in the process."
Key factors of Innovation proficiency
MANAGING INTRAPRENEURS & SCALING INNOVATION
Managing internal entrepreneurs
Identifying & developing the right team for internal ventures
Managing internal entrepreneurs, leading a small team
Overcoming the obstacles of corporate entrepreneurship
Scaling entrepreneurship within the organization
Nurturing corporate entrepreneurship and creating a learning plan
Open Innovation and what senior managers need to do
What you will get:
Get a sense of what this 2 day transformational course is about
Empowering Corporate Entrepreneurs
"An experience that reveals who you really are and what you truly capable of - today and tomorrow ..."
By Tatiana A. Indina (2018)